Judy, from the Inside AdWords Crew, has posted a report on how Google detcts and fights click fraud online. This report contains a detailed case study on botnet click fraud.
Check out Judy’s post for more information on click fraud, and download the report here: The Anatomy of a Clickbot

Feng, from the Inside AdWords Crew, has posted some more tips on AdWords Optimization. Keyword Basics are the focus in this installment. Feng discusses optimal Keyword Formatting, Core Keywords, and Keyword Variations and Modifiers.
Check out Fengs AdWords Optimization tips here: AdWords Keywords Basics

Judy, from the Inside AdWords Crew, has announced that you may now track many users see your site-targeted ads, and how frequently they viewed them. This is thanks to Google’s new Reach and Frequency report features.
Learn more about Google’s reach and frequency features here: Reach and Frequency Reporting

Judy, from the Inside AdWords Crew, has posted about two new changes to the top ads that display of the left side of search pages, before the search results. They have changed the background color of the top ads, from blue to yellow. And, now users must click only on the top line […]

Vivian, from the Inside AdWords Crew, has posted an opportunity to become an AdWords Seminar Leader. The program began in September 2006, and because of advertiser interest, Google is looking to expand.
Learn how to apply to be an AdWords Seminar Leader here: AdWords Seminars Program is Expanding

Sarah and Blake, from the Inside AdWords Crew, have answered user submitted questions about their new Pay-Per-Action Beta. They also reveal how you can still sign up to be a part of the beta test.
Check out Google’s Q&A on the PPA Beta here: PPA Beta Answers

Judy, from the Google AdWords Team, has posted the top 10 favorite features found in the “AdWords Editor” desktop application. While the list was made from a survey of users, it is a great way to show you the many features of Adwords Editor.
Check out the top 10 favorite AdWords Editor features here: AdWords […]

The Google AdWords Team has announced a new pay-per-action beta test. Those who are interested in becoming beta testers, and reside in the United States, may enroll through a short web form.
Get the rest of the details on Google’s new Pay Per Action beta program here: AdWords PPA Beta