The Value of Direct Response
Stu McLaren has posted some thoughts on the cost of marketing and advertising. He shows a video that is filled with high priced advertisements. However, tracking their effectiveness is next to impossible. Large companies can afford to throw money at these forms of advertising. Stu sugges that when you are starting your small business, you learn to learn to effectively market using direct response methods.
Find out why Stu recommends direct response marketing here: Direct Response Marketing
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